Pascal Zagarolo

A dedicated app for your business.

Most businesses don't need an app. Before we discuss one, it belongs on the table when an app genuinely pays off — and when a good website solves the same problem more cheaply.

When an app is the wrong answer

If the goal is being found, an app is the wrong tool. Nobody downloads an app to check whether you're open on Saturday. Visibility comes from search and maps, not from a store listing.

If your users only need it once, likewise. Installing is a real barrier: the user has to commit to you before seeing any benefit. That only pays off with repeated use.

And an app is not a one-off project. Two operating systems update annually, store requirements change, certificates expire. Anyone who doesn't budget for the running effort has an app that can no longer be installed after eighteen months.

When it does pay off

In these cases an app genuinely beats a website — and in these cases I'll build one.

  • Repeated use by the same people

    Field staff, drivers, fitters, regular customers with accounts. For anyone opening your application several times a week, an icon on the home screen is a real advantage.

  • Access to device capabilities

    Camera for handover and damage records, location, offline operation with no signal, push notifications for time-critical events. These are the things a website can't do, or can't do well.

  • Working without a stable connection

    If your people have to record data in underground car parks, warehouses or on building sites, they need local storage and later syncing. That's the strongest reason for a real app.

What I can show

I built a production cross-platform app for iOS and Android and published it on the Apple App Store — with React Native, wired to the same REST architecture as the associated web platform. It isn't a demo; rental businesses use it in daily operations.

That also means I know the unpleasant part: store approvals, rejections and their reasons, certificate management, updates across two operating systems. That's the effort quotes tend to leave out and that later makes the difference.

Read the case study

Do the maths first, then build

There is deliberately no fixed price for an app here — the effort depends too heavily on your case. What there is: an honest conversation about whether an app pays off for you, and a dependable estimate afterwards. If a website is enough, I'll tell you so.

Also for

See all packages and prices