Pascal Zagarolo

A website for your trade business.

Your order book is full. That is exactly why now is the right time for a website — not to win more work, but for hiring, and for the day the order book isn't full anymore.

Why a busy business still needs a site

The most common reason isn't winning customers, it's staff. Anyone looking for an apprenticeship or a job today looks the business up first. If they find nothing, the impression is that the business barely exists — and the application goes elsewhere.

The second reason is referrals. Your customers recommend you, but they need something to forward. A phone number without context is a weaker recommendation than a link showing what you've done.

The third is the check beforehand: for a job worth several thousand euros, almost everyone looks up who they're letting into their home. What they find settles the first impression before you've said a word.

What the site has to do

Four things; everything else is decoration.

  • References with images

    Before and after, three to five jobs is enough. It's the only proof a trade business really needs — and the only one no agency can invent for you.

  • A careers page

    What you're looking for, what you offer, how to get in touch. It can be plain; it just has to exist and be findable on Google.

  • Service area and trades

    Which places you travel to and what exactly you do. "Plumbing, heating, bathrooms" with place names gets searched for; "your partner for all things home" does not.

  • Contact without a detour

    Phone number large and directly dialable. Your customers call — a form as the only route costs you enquiries.

What I'm not claiming here

For vehicle rental and garages I have genuine industry knowledge, because I've operated software for them since 2023. That doesn't hold for the trades, and I won't claim it — on a site that advertises verifiability, an invented specialism would be the most expensive possible mistake.

What I bring instead: a fixed price, a fixed scope and a first version in 72 hours. For a trade website that isn't a bad trade — it doesn't need industry consulting, it needs references, a phone number and a correct address on Google.

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